Product development

As I only used 3 linking trees on the previous post, I wanted to create a woodland look which I feel works better than the previous design, simply because it fills a larger areas and that it creates a forest look rather than random trees. The type face I have used across all the jar designs is Optima, when researching the type face NT use I found they have a custom made type face but that Optima is extremely similar to it, so this is the type face I choose. I felt it was necessary to show a link between the jars and the NT I have done this by including the NT symbol, I think it works really well positioned just above the word, very similar to the placement above the type in the logo.