Email Response

Dear Anna,

Please see answers below in blue – I hope this helps you.

Kindest Regards

Jo

CUSTOM COLOURING

Lifford House, 199 Eade Road

London, N4 1DN

Direct Telephone: 020 8442 7186

josephine.weatherly@cole-and-son.com / specials@cole-and-son.com

Does wallpaper have to be printed on paper? What other stocks are available? We use traditional wallpaper and a base called non-woven

What inks are used in the printing process? Are different inks used on different papers? We use both water based and cellulose inks for printing – depending on the type of printing and the final outcome wanted

What finishes are used on wallpaper to protect it? Our inks are washable so we do not have to add anything to them, there are products on the market to make them even more durable for bathrooms etc though.

How is wallpaper printed? What production methods are used? We use surface printing, flexographic printing, gravure printing, screen printing, digital printing and block printing – all information on these techniques can e found on our website

How is high quality produced at low prices? – our papers are the high end of the market, so they are priced according to the quality and processes needed to make them the standard we require.

Is the production cost of wallpaper expensive? Does it have a big profit margin? – this is not my department so I am afraid I am not able to discuss this.

How is the selling price decided? – this is not my department so I am afraid I am not able to discuss this