Again I developed this from an earlier design I had mocked up for a mug wrap, this is my least favourite but I chose to post it to show the difference in what does and doesn't work, it has far too much going on and unlike the previous design where the trees arch into the type to create an enchanted forest look, these trees stand too tall and straight to work with text centred. The illustration is much stronger working as an illustration alone and not mixed with type.
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